How to Transform Mental Obesity into Meaningful Action
Psychological Clarity for Overcoming Procrasitlearning and Create More
You're sitting on a mountain of knowledge. You've watched the videos, read the threads, and maybe even bought the courses. Your Notion is a beautiful cathedral of frameworks and ideas. You can endlessly cite what the big names are saying, feeling like you're part of the conversation.
You feel as if you are "taking action." You join their private communities, feeling like you belong to a tribe of insiders with secret knowledge.
This performance of competence feels good. It feels safe. But it's an illusion. You're not making progress. You're just getting better at watching others make progress.
Let me be clear: You're not lazy, and you're not failing. You're suffering from a modern creator's disease called Mental Obesity.
You're drowning in information but starving for meaningful action that actually moves the needle of your business.
And it's the single biggest reason why 99% of creators stay stuck.
You don’t need a more information. You need a better system for taking action.
Why This is Happening
So why get smart, ambitious creators stuck in this loop of "procastilearning"? If we're so information-rich, why do we feel so action-poor?
The truth is:
More productivity hacks don't work because the problem isn't productivity.
More mindset affirmations don't work because you’re still lost.
More courses just add more „mental calories" to the oversaturated brain.
The solutions we're offered are flawed because they treat the symptoms, not the cause.
The core of the problem is a lack of real action. By that I mean to apply all the knowledge you already have and turn it into something of value. That’s the art of creation. And the ultimate goal is to create what only you can create.
The number one barrier to this creative act is a lack of clarity. Clarity breeds action.
No clarity, no action. No action, no results. No results, no business.
It's a simple truth, but the path to achieving it is not. This article is not giving you more mental calories. My goal is to give you the clarity you need to finally act.
From Mental Obesity to Insight
You don’t need to learn more. The first step is learning to to see. To see what you've already gathered in a new way. To focus.
People confuse focus with doing just one thing. For the multi-passionate creator or generalist, that feels like a prison. Doing only one thing is a primitive, brutalist form of focus.
Think about using a magnifying glass to burn a piece of paper. It doesn't find the one special sun ray and block out all the others. That would be absurd. It gathers all the scattered, ambient light and focuses it into a single, intensely powerful beam.
The outcome might be a single point of fire, but the input is the entire sun.
On our case that scattered light is your Mental Obesity. It's every book you've read, every video you've watched, every weird interest you've chased down a rabbit hole, every messy life experience. And the fire you're trying to start is your life's work.
You don't need to get rid of your interests. You need to focus them.
This is why you must forge a Creative Lens.
Many thinkers talk about developing new lenses to see the world differently. That's crucial work for input. But to overcome mental obesity we don’t need more input. We need more output.
Your Creative Lens synthesizes your accumulated knowledge into a focused beam of unique insight. It's not just how you see the world, but what only you can create.
Let's say you're fascinated by coffee.
If your Creative Lens is forged from an interest in agriculture and social equality, you'll see supply chains, fair trade, and the economics of coffee farming.
If your Creative Lens is forged from an interest in neuroscience and human potential, you'll see caffeine's effect on flow states, productivity, and brain health.
Same topic. Radically different output. Both inherently unique.
This is the real power of the Creative Lens. It cures mental obesity because you stop being a passive consumer. It allows you to take any topic, run it through your Creative Lens, and thus make it immediately actionable.
Not only does it give you immense clarity, but it also creates drive. Because it’s built from your interest, passion and patterns of your personality.
This is the shift. You move from being a collector of undifferentiated knowledge to a synthesizer of a distinct, defensible point of view.
You will never run out of ideas. I can scroll through my feed, see some superficial advice, and instead of just getting annoyed, I run it through my Creative Lens. I can immediately see why it's flawed from my perspective and how to offer a deeper solution. I read one chapter of a book and come up with five new ideas for an article.
This is how you become truly useful. You offer a perspective only you can provide.
From Insight to Action
The clarity you get from your Creative Lens is liberating. It provides you the necessary action. But it raises a new high-quality problem.
Suddenly, you have a hundred unique ideas. A firehose of possibility. Which one is worth your time? Which one actually matters?
An insight, no matter how brilliant, is still just potential energy. To keep it from becoming more mental fat, you have to convert it into focused action.
For this, you need a filter.
If the Creative Lens is your magnifying glass, the Clarity Filter is your compass with your core purpose as the needle.
The Clarity Filter separates the merely interesting from the truly essential. It takes the focused beam from your Creative Lens and ensures it's aimed at a meaningful target.
It answers the question:
"Of all the unique things only I can do, what is the right thing to do now?"
This is where I see most creators get lost. They can generate insights all day long, but they're paralyzed by a myriad of decisions. They lack a filter.
The world will constantly present you with options. A new platform to join. A new trend to chase. A new business model that promises quick wins. Without a filter, you will be pulled in every direction, and get hooked on the dopamine of a new idea without asking if it aligns with your deeper mission.
Your Clarity Filter becomes a ruthless editor. It gives you the courage to say "no" to a hundred good ideas so you can say "yes" to the one great action.
You gain clarity not just on what you think, but on what you will do.
From Action to Creation
Okay, we don’t want this article to add more calories to your mental obesity.
The goal is to integrate the knowledge you already have. The ancient alchemists were masters of integration. So with their help, we will turn your knowledge into gold.
We can describe "Mental Obesity" as the accumulation of "lead." This is the generic advice, the tactical fluff, the unexamined information everyone has access to. It's heavy and it weighs you down.
The Creative Lens solves the problem of unfocused authenticity. The Clarity Filter solves the problem of meaningless action.
But the real magic happens when you make your internal decision an external reality. That’s what actually builds your business and changes your life.
The final process of transformation is this:
Knowledge (Mental Obesity) → Insight (Creative Lens) → Action (Clarity Filter) → Creation (Creator Alchemy)
Once again, we will turn to Creator Alchemy.
For this case I want to introduce an new concept from alchemy: Calcinatio, Solutio, Coagulatio. It is a practical, 3-stage process that the alchemist used as core pattern of inner and outer transformation. I like to think of at is as ritual for creation:
Calcinatio: Purification, destruction of the old
Solutio: Dissolution, return to origins
Coagulatio: Manifestation, unification, new form
I think that is enough theory for an article on taking action. Let’s go to the lab and start the real work.
The Practice: Curing Mental Obesity
Welcome to the lab.
The goal of this section is to move you from a consumer of these ideas to a practitioner. We will do the deep work required to build your internal operating system from the ground up.
This will happen in two parts:
Part 1: We will forge your two primary alchemical tools: your Creative Lens and your Clarity Filter. This is the work of gaining clarity.
Part 2: We will take your newly forged tools and put them to work, guiding you through the 3-stage alchemical ritual to create your first piece of "gold." This is the work of creation.
Part 1: How to Forge Your Creative Lens & Clarity Filter
You cannot find these tools in a book or a course. You must construct them from the raw material of your own psychology and experience.
Step 1: Excavate Your Raw Materials
Before you can build, you must know what you're building with. The goal here is radical self-inventory. No judgment, no filtering yet. Just excavation.
Your Task: Open a blank document. Create three lists.
List 1: Your Obsessions & Curiosities. What topics do you find yourself researching at 1 AM? What are the 20+ books on your shelf about? What rabbit holes do you fall down? List at least 10-15. (e.g., Jungian Psychology, Ancient Rome, Coffee Brewing, Sci-Fi World-Building, E-commerce Logistics, Biohacking).
List 2: Your Experiences & Skills. What have you learned through struggle and experience, not just theory? What problems have you solved for yourself or others? What skills have you developed, no matter how unrelated they seem? (e.g., Navigated a career pivot, built a design studio from scratch, learned a new language, overcame burnout, can explain complex ideas simply).
List 3: Your Core Values. What are your non-negotiable principles? What must your work feel like to be fulfilling? (e.g., Autonomy, Depth, Honesty, Impact, Creativity, Mastery).
Invest at least 20 minutes into this task.
The Tool: The deepest patterns of your personality aren't always obvious to you. They are the unconscious drivers of your curiosity and motivation. To get an objective starting point, I've developed a free diagnostic tool. It will help you identify the dominant archetypal energies shaping your creative journey.
Step 2: Forge Your Creative Lens
Your Creative Lens is the unique, powerful intersection of items from these lists. We’re not looking for just one thing not just one thing. It's the creative friction between things.
Your Action: Find the most potent intersections. Look at your three lists. Start combining them. Ask yourself:
"How can I look at [Obsession from List 1] through the perspective of my [Experiences from List 2]?"
"What unique viewpoint emerges when I combine my interest in [Topic A] with my passion for [Topic B]?"
"Which combination feels most energizing and aligned with my [Core Value from List 3]?"
The AI Lever: You can use AI to accelerate this.
Example Prompt : "I am a creator trying to find my 'Creative Lens'. My obsessions are [List 1]. My experiences are [List 2]. My core values are [List 3]. Generate 10 potential 'Creative Lenses' by finding surprising and powerful intersections between these lists. Frame them as 'A creator who explores [X] through the lens of [Y].'"
Now you should have a handful of potential Creative Lenses. Choose the one that feels most potent and true right now.
Example for the Creative Lens:
Let’s imagine Alex. His obsessions are sustainable living, minimalist design, and personal finance. His experience is recovering from burnout in a high-pressure tech job.
His Creative Lens might become: "Exploring personal finance for tech professionals through the lens of sustainable living and minimalism, as an antidote to burnout culture.”
Step 3: Calibrate Your Clarity Filter
Your Clarity Filter turns your broad Creative Lens into a specific mission. It takes your unique perspective and aims it at a concrete problem for a specific group of people.
Your Task: Define the change you seek to make. Complete this sentence with as much specificity as possible. This is your Clarity Filter.
"I use my unique lens on [Your Subject] to help [Your Audience] move from [Their Pain Point] to [Their Aspiration]."
Write this down. This is your True North. Every idea, every project, every article from now on gets passed through this filter. If it doesn't align, you discard it. It's not for you.
Example of the Clarity Filter:
Let's take our fictive creator Alex from above.
His Clarity Filter becomes: "I help overwhelmed tech professionals move from a state of high-burnout and meaningless spending to a state of financial calm and intentional living."
Now, Alex has two content ideas for his own Substack:
An article on "The 5 Hottest Tech Stocks to Invest in This Quarter."
An article on "How to Use a Sabbatical Fund to Escape Burnout: A Minimalist Approach to Financial Freedom."
He runs them through his Filter:
Idea 1 Fails the Filter: It's generic finance advice. It doesn't use his unique lens of minimalism or sustainability, nor does it address the core pain of burnout. It's what everyone else is writing. Discard.
Idea 2 Passes the Filter: It's a perfect match. It uses his unique lens (minimalism, sustainability) to directly address the pain (burnout) of his specific audience (tech professionals) and guide them toward the aspiration (financial calm, intentional living). Proceed.
Your Clarity Filter is about what is right for the specific transformation you've promised to the specific people you've chosen to serve.
You have your tools. You have the clarity. Now, we go to Part 2 and put them to work.
This article is designed to be useful on its own. As you can see from the length of it, the depth I can provide is limited.
Some of you will want to go deeper. For that, I am preparing The Creator Lab. It will be an intensive, hands-on experience, and frankly, it won't be for everyone. It's for those who are truly ready to do the internal work required to build a sustainable, purpose-driven business.
There is no sales page. There are no bonuses. There is only a waitlist. If this path is calling to you, add your name. You'll be the first to hear when the next journey is scheduled.
Part 2: The Ritual for Inspired Action
The Ancient alchemists followed the 3-stages process to transform lead into gold. We will adapt this ancient wisdom to transform the "lead" of your mental obesity into the "gold" of your unique creation.
Stage 1
Before you can build, you must burn. Calcinatio is the alchemical process of heating a substance to a high temperature to incinerate impurities, reducing it to a fine, pure ash.
For the creator, this means destroying the ego's false attachments. It's about burning away the "shoulds," the guru advice, the comparison, and the need for external validation that's cluttering your mind.
The Principle: Reduce a complex compound to its core, potent elements by burning away impurities.
You're right. The examples need to be instantly understandable and grounded in common creator experiences, not niche financial concepts. The goal is clarity and immediate resonance for "Mike." My apologies for overcomplicating it.
Let's simplify and make the examples much stronger, assuming a more universal source of "lead" like a popular, respected book.
Part 2: The 3-Stage Alchemical Ritual for Inspired Action
You have your Lens. You have your Filter.
You now possess a clarity that 99% of creators lack. But clarity without action is just a more organized form of procrastination.
The following is not a list of tactics. It is a ritual.
It is the practical process for applying your newfound clarity to consistently transform the "lead" of your un-integrated knowledge into the "gold" of a shipped, meaningful artifact. This is how you build a body of work you're proud of and find your audience.
Stage 1: CALCINATIO (Burning to Ash)
Alchemical Principle: Reduce a complex compound to its core, potent elements by burning away impurities.
Your Task: Deconstruct your existing knowledge into its raw, useful components.
Select a single course you bought, a book you've studied, a YouTube video you watched (= the lead).
Go through the core concepts with your Clarity Filter. Critically mine it for value, asking: "What parts of this are truly useful for the change I seek to make?" (= the burning)
Extract only the pure, potent elements. We’re not looking for a summary but isolating the fundamental mechanics (= the ash).
Example in Action:
Alex's Lead: The book Atomic Habits. It's full of powerful, general-purpose advice.
Alex's Clarity Filter: "I help overwhelmed tech professionals move from a state of high-burnout and meaningless spending to a state of financial calm and intentional living."
Alex's Ash: He rereads his notes and extracts three core mechanics from the book that are most relevant to his audience:
Component 1: The concept of "Identity-Based Habits" (becoming the type of person who...).
Component 2: The "2-Minute Rule" for starting new behaviors.
Component 3: The strategy of "Habit Stacking" (linking a new habit to an existing one).
He has now broken down the comprehensive "lead" of the book into its most relevant, useful components for his specific mission.
Stage 2: SOLUTIO (Dissolving in Water)
Alchemical Principle: Dissolve the purified elements in a new solvent to release their hidden essence and form new connections.
Your Task: Re-combine the purified components through your unique Creative Lens.
Take the list of "ash" (your raw components) from Calcinatio.
Now, immerse them in your Creative Lens. Don’t just re-package, make a synthesis.
Ask yourself: "How can I connect these components in a way only I can? How does my unique perspective transform them for my specific audience?"
Example in Action:
Alex's Ash: Identity-Based Habits, the 2-Minute Rule, and Habit Stacking.
Alex's Creative Lens: "Exploring personal finance for tech professionals through the lens of sustainable living and minimalism, as an antidote to burnout culture."
The Synthesis (Solutio): Alex starts connecting the dots in his journal, applying his Creative Lens to the generic habit concepts:
What if “Identity-Based Habits” aren't about becoming a person who works out, but about becoming a person who values their energy over their income? That's the real identity shift for burned-out tech pros.
The “2-Minute Rule” can be applied to financial anxiety. The new habit isn't manage your budget, it's spend two minutes reviewing your “why” for saving before you make an impulse purchase.
Let's reframe “Habit Stacking”. After you close your laptop at 5 PM (existing habit), you immediately go for a 30-minute walk without your phone (new habit). This is a “Burnout Prevention Stack.”
The result is a completely new, integrated framework that re-purposes powerful but generic advice for the specific psychological needs of his audience.
Stage 3: COAGULATIO (The Re-Solidifying into Gold)
Alchemical Principle: Give the enriched, fluid solution a new, solid, and precious form.
Your Task: Forge your unique framework into a "Maximum Conviction Artifact."
Take the unique, synthesized framework from Solutio.
Organize your unique insights into a coherent narrative.
Build the artifact. Write the article, design the PDF, record the video.
Ship it to complete the ritual.
Example in Action:
Alex's Synthesized Framework: The concepts of "Energy-First Identity," "Purpose-Driven 2-Minute Rule," and "Burnout Prevention Stacks."
The "Gold" (The Artifact): Alex forges these insights into a powerful, cornerstone Substack article titled: "A Minimalist System for Reclaiming Your Time and Energy."
He has successfully transformed the "lead" from a popular book into a piece of "gold" that is authentic, hyper-relevant, and uniquely useful to his specific audience. This is the work.
The Aftermath: Assaying the Gold
First of all congratulations (and a big shoutout if you have been reading until here). You just took meaningful action. That’s more than most creators do in a month of passive consumption.
But I have one last word of caution.
This is the moment most creators get trapped. They hit publish and then refresh the page like a neurotic, waiting for the world to validate their effort. They are waiting for the likes, the comments, the shares, the applause. In the beginning, it rarely comes (unfortunately). Many start to think their work was a failure. They think they are a failure.
This is the final illusion we must burn away.
When you're starting out, external validation is a vanity metric. It's dopamine, not success. The real feedback loop is internal.
After you ship, your work is not to seek applause. It is to assay the gold. In alchemy, assaying is the process of testing a metal for its purity and quality. This means testing your work against the only metrics that matter at the start.
The Three "Echo" Metrics:
Instead of looking for external noise, listen for the internal echo.
The Energy Echo (Lens Validation):
Ask yourself: "Did the process of creating this energize me or drain me?" If it felt like a soul-sucking chore, your Creative Lens may need calibration.The Conviction Echo (Filter Validation):
Ask yourself: "Am I proud of this artifact, regardless of the outcome?" Do you stand behind the core message 100%? If the world ignored it, would you still believe in the truth and value of what you created? If the answer is a deep, resounding "yes," you have passed the test.The Momentum Echo (Idea Validation):
Ask yourself: "Has this act of creation sparked new, related ideas I'm excited to explore?" True alchemy is generative. The process of creating one piece of gold should reveal the raw materials for the next. If it left you feeling empty and with nothing more to say, you may not have dug deep enough.
If your work resonates across these three echoes, you have succeeded. You have created pure gold. You have found your process.
This alchemical ritual is not a one-time fix for Mental Obesity. It is a lifelong practice. It is the sustainable operating system that breaks the cycle of passive consumption and allows you to consistently create meaningful work.
The journey is long. This is the real work.
This is pretty much a course wrapped up into a newsletter. It's awesome.
Im really looking forward to see what you build from all of this.
Respect 🙏
I completely relate to the illusion of progress that learning and preparing and digging, and exploring creates. Not to mention that a part of the reason I was doing it was avoidance of what I resisted doing, but ultimately needed to do.
And then even when I wanted to move, when I got someone to help me, either they'd send me back to more exploration with their formula, or following them soon started to feel like they're keeping me stuck -> so I was back on my own stuck track.
With that experience, I seem to have gone through a similar process you're describing in the burning - from all I've tried, the frameworks and processes and tactics, taking what's worked, removing the rest. Creating my own synthesis.
Not sure to what degree it's effectively transferable. People might just need to go through this same process themselves. Including the actions and their own inner journey to find the sweet spot.