Look at your feed right now.
You’ll find a dozen of posts on how to go viral, blueprints on how to make your first 10k online, and AI created slop. The creator economy has become a sea of sameness.
But we both know the truth. The blueprint is a lie.
If business was a science, everyone would be rich. But business isn’t a science. Business is an art. Interestingly not many creators talk about art.
We call it the creator economy. This strikes me as funny because most people are anything but creative. In art there are no strict rules and you have to be willing to do something different. You have to take a risk.
Today, I’m launching a new podcast to explore what creativity and art really means. It’s called The Becoming of Art.
After months of thinking about the idea, I finally recorded the first episode. I am not very comfortable being on camera. I am not a native speaker, so if you hear a weird accent, think of it as part of my branding.
I haven’t cut any of it. I’m doing it this way because if I’m going to ask you to embrace the vulnerability of becoming an artist, I need to go first. I want this show to be a proof-of-concept.
If you are looking for step-by-step plan on how to make money online, you better skip this one.
This podcast is for people who want to become an artist and express their authentic self instead of just building a business.
P.S. Your business should be a vessel for your life’s work, not a prison of your own making. To do that, you have to start with the most important piece of art you will ever create: yourself.
I created The Archetype Navigator to help with that. It’s a free and takes less than 5 minutes to uncover your natural pattern, so you can build a body of work that actually an expression of who you really are.
