19 Comments
User's avatar
Eljon de Ocampo's avatar

Great analogy of the marketing funnel and expansion on how creators can break free from the treadmill work of social media.

TradWife Abroad's avatar

I love the rich analogies and metaphors you describe here... going to follow the magician's path. I already know my archetype too..so I am going to start working with this in mind. Thanks!

Philipp's avatar

Thanks Jenn, I’m glad it was helpful. Excited to see what you’re going to create with your archetype.

Avril Lobo's avatar

What a powerful metaphor, the Creator Casino. This stood out for me and is the focus for my personal and professional growth "This is how your business becomes psychologically sustainable." πŸ™πŸ»πŸ’›βœ¨

Philipp's avatar

One step at a time.

lchristopher's avatar

This.

@robopulp's avatar

Thank you for sharing this. I remember seeing this concept for the first time from watching a Seth Godin interview.

I've gained some specificity about myself since, but I still that one tiny bit of to define myself in a crisp, direct way.

Philipp's avatar

Seth Godin has been a huge inspiration for me. His eloquence is brilliant.

@robopulp's avatar

To me also. Through him I discovered concepts like the smallest viable audience, and permission marketing. He demistified marketing for me. Before him I felt marketing was as bad as sleazy salespeople.

Great to meet a fan of Godin 🀝

Helena H's avatar

Another powerful reminder that gets me back in my lane after feeling lost in the casino. Thanks, Philipp!

Philipp's avatar

I’m very glad to hear that Helena.

Wilco's avatar

Great way to describe how you can make connecting, creating, and writing more intimate and exciting. The way you do this speaks for itself.

Philipp's avatar

Thanks Wilco.

AJ Vora ✦ Obelisk's avatar

Lovely analogy Phillip. It does feel like rolling the dice sometimes, and the inevitable feeling that the game might be rigged. Then I remember, I can't choose the cards that I'm handed, but I can choose how I can play my hand.

Philipp's avatar

That awareness makes all the change.

Julius Mori-RΓ©gnier's avatar

I like the principles you provide to avoid vanity metrics, that simply aim at measuring growth. Instead, choosing ones that allow you to better play your own game.

Philipp's avatar

Glad it resonated Julius.

Benjamin Antoine's avatar

So well written. Love the casino metaphor πŸ‘πŸ»

Philipp's avatar

Thank you Benjamin :)