18 Comments
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Eljon de Ocampo's avatar

Great analogy of the marketing funnel and expansion on how creators can break free from the treadmill work of social media.

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Avril Lobo's avatar

What a powerful metaphor, the Creator Casino. This stood out for me and is the focus for my personal and professional growth "This is how your business becomes psychologically sustainable." 🙏🏻💛✨

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Philipp's avatar

One step at a time.

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lchristopher's avatar

This.

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@robopulp's avatar

Thank you for sharing this. I remember seeing this concept for the first time from watching a Seth Godin interview.

I've gained some specificity about myself since, but I still that one tiny bit of to define myself in a crisp, direct way.

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Philipp's avatar

Seth Godin has been a huge inspiration for me. His eloquence is brilliant.

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@robopulp's avatar

To me also. Through him I discovered concepts like the smallest viable audience, and permission marketing. He demistified marketing for me. Before him I felt marketing was as bad as sleazy salespeople.

Great to meet a fan of Godin 🤝

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Helena Hahn's avatar

Another powerful reminder that gets me back in my lane after feeling lost in the casino. Thanks, Philipp!

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Philipp's avatar

I’m very glad to hear that Helena.

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Wilco's avatar

Great way to describe how you can make connecting, creating, and writing more intimate and exciting. The way you do this speaks for itself.

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Philipp's avatar

Thanks Wilco.

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AJ Vora ✦ Obelisk's avatar

Lovely analogy Phillip. It does feel like rolling the dice sometimes, and the inevitable feeling that the game might be rigged. Then I remember, I can't choose the cards that I'm handed, but I can choose how I can play my hand.

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Philipp's avatar

That awareness makes all the change.

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Julius Mori-Régnier's avatar

I like the principles you provide to avoid vanity metrics, that simply aim at measuring growth. Instead, choosing ones that allow you to better play your own game.

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Philipp's avatar

Glad it resonated Julius.

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Benjamin Antoine's avatar

So well written. Love the casino metaphor 👍🏻

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Philipp's avatar

Thank you Benjamin :)

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Sylvia Grace's avatar

Love the approach

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