Reading This Post Is Technically Procrastinating

Why your unpublished ideas are fermenting into self-sabotage.

You sit down at your desk with a brilliant idea that is going to change everything. You can feel it in your bones.

But then you are sitting in front of a blank page.

So you do what any highly intelligent creator does when faced with the task of writing. Staring out the window, checking emails, brewing that fourth cup of coffee, cleaning a desk that is already spotless… and yes, even taking phantom trips to the bathroom just to avoid staring at a blank screen.

But if you are like the creators I work with, there is a darker pattern that repeats itself over and over. You dabble in a sinister little addiction called sophisticated procrastination. You spend hours reading articles on Substack, falling down research rabbit holes, optimizing your systems, or building the "perfect strategy" for your business.

You can spend weeks procrastinating in this sophisticated manner. It feels like you are making progress. But at the end of the day, the page is as empty as a politician’s promise. Your actual work hasn’t moved an inch.

In the meantime, something tragic happens. You have had so many new ideas while actively avoiding the old ones that the original concepts lost their spark. They feel stale or "not good enough" now. So you abandon them, leaving behind a graveyard of half-baked projects. And then the cycle starts all over again.

The Paradox of the Blocked Artist

This is a classic picture I see all the time. Not just in the creators I work with, but in myself as well. Because this sophisticated procrastination looks so much like work, it is very difficult to see it for what it truly is: a defense mechanism distracting you from the actual act of creation.

Why do we do this? It’s not just a matter of poor time management or a lack of discipline. We distract ourselves because the act of creation is terrifying.

Humans possess a deep desire to create. We want to leave our mark on the world. We want to have an impact, or just feel that our lives matter in some permanent way. This drive to immortalize ourselves is how the pyramids were built, and it’s at the root of all human art.

But to actually put your ideas into the world you have to embrace your unique path. This means you have to stand apart from the crowd. Psychologically, that is a highly vulnerable and terrifying leap. So, we hesitate. We brew more coffee. Or refine our strategy… for the third time this month.

When you don’t get your ideas out of your head and make them real, they turn on you. They end up blocking you. And that is what happens to artists all the time.

We say we are "creatively blocked," which implies an emptiness, a lack of inspiration or skill. But you are not empty. You are dangerously full. What you are feeling is actually your own will to create. It is easy to confuse this for being blocked, because your fear turns that energy in the opposite direction. Instead of putting it into a creation, you direct it inward against yourself.

This is the paradox of the blocked artist. Because you are blocked, you feel like you can’t create. But the only way to release the block is to create.

Art is Exorcism

I like to think of art as a form of exorcism. Keeping your ideas all to yourself, hoarding them within your own mind, is literally making you sick. It can cause all kinds of mental problems like self-sabotage, imposter syndrome, or depressive crashes. I believe that if you are holding this unexpressed creative tension for too long, it will eventually manifest as physical symptoms.

Burnout is a great example of this phenomenon. It seems like a contradiction, but burnout is not caused by working too much (although that certainly happens). Most of what we call burnout is actually a creative sickness. It is caused by not creating what wants to be created through you.

Instead, you build what you think others want you to build. In the old days, artists sacrificed their true inner voice to please the church, the state, or a wealthy patron. Today, we do it to please the audience, the market, or the algorithm.

In doing so, you submit your unique creative energy to a collective ideology. When you betray your own inner voice to please the algorithm, you get so blocked up with your own ideas, to the point that they begin to haunt you, attack your nervous system, and make you sick. I have seen many creators being cured of physical and mental exhaustion simply by finally letting their own ideas out.

When you are blocked, you are trapped in a cycle of only taking things in (reading, researching, consuming) and giving nothing out. This happens because giving a piece of yourself away feels like a profound loss to the ego. To the deeply creative mind, this act of creation is perceived not only as a birth, but also as a kind of dying.

You have to let the perfect, imaginary version of the work die so that the imperfect, real version can live.

We want to put our entire being, our absolute perfection, into a single project. Achieving perfection is impossible. But more importantly if you are trying to pour your entire being into one piece of work, it will feel as final and terrifying as death. So it’s no wonder you freeze. Faced with this “All or Nothing” mentality you instinctively choose the “nothing” of the blank page to avoid the pain.

You have to accept that your creation will only ever be a piece of you. It can’t represent your whole being. At best it’s an expression of your whole being at a given moment of time. Let it be imperfect. Your only job is to get it out.

The Price of Standing Out

An exorcism is painful. It requires a tremendous expenditure of emotional and intellectual energy. It forces you to look at your own imperfections in the uncomfortable light of reality. But that is the whole point.

By taking your abstract ideas and forcing them into a concrete medium, you separate them from your ego. You look at the work and say, “This idea is no longer me. It is now part of the world out there.” You have placed the “demon” outside of the self.

When you are finally done, you will feel a profound sense of satisfaction. Note that it arrives when your work is finished, not when you get likes, sales, or praise for it. Creativity is independent of external validation. You may not feel this relief right away, as the exhaustion of the process might cloud it. You must force yourself to keep getting your ideas out, over and over, until you reach a psychic equilibrium.

But alongside that satisfaction, you might feel a strange heaviness. By putting your mark on the world, you are separating yourself from the herd. You are asserting your individuality, and the human mind always feels a sense of guilt for having the audacity to stand apart and say, “Look at what I have made.” Embrace this feeling. It is simply the emotional tax you pay for being fully realized and alive. It means the exorcism worked.

Get the demon out so that you can finally breathe. You owe it to yourself.

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P. S. If you are trying to figure out which idea to pull out first, you need to know what kind of art you were actually built to make. To align your ideas with your natural patterns, I created The Archetype Navigator. It’s free and takes less than 5 minutes, so you can build a body of work that actually looks like you. It might save your sanity.