Cut through the validation noise. No-nonsense framework for creators: listen, ship lean, learn fast, and build digital ideas that truly resonate with your audience
This is so on point. Passion is powerful—but it’s not a strategy. The idea that “you are the niche” sounds empowering until you realize it can leave you shouting into the void. Turning what you love into a living still requires clarity, structure, and real-world testing—not just vibes and vision boards.
We wish things to be easy, but wishful thinking won't build your business (alone). As you pointed out clarity, structure, and real-world testing is often the missing ingredient.
Great read, Philipp! “You are the niche” works great as a starting point, but not as a destination. Start with yourself, but don’t just stop there.
That said, it’s not about discarding your story, but detaching from the assumption that your experience is universal. So instead of rejecting “You are the niche,” maybe we reframe it as: “You’re close to the niche. Now test how close.”
And the 7-step process is well-structured and actionable framework to listen, ship, and see what actually sticks. Great work!
Yep, I totally agree. I don't want to rejecting the idea of “You are the niche." Just that we have to look at it with a more nuanced view. I tend to write a bit too much in absolute terms.
This is so on point. Passion is powerful—but it’s not a strategy. The idea that “you are the niche” sounds empowering until you realize it can leave you shouting into the void. Turning what you love into a living still requires clarity, structure, and real-world testing—not just vibes and vision boards.
We wish things to be easy, but wishful thinking won't build your business (alone). As you pointed out clarity, structure, and real-world testing is often the missing ingredient.
You are not the niche.
Your product, your voice, your value — those are ephemeral reflections of a much larger human chaos.
The idea of ‘niche’ is a cage, dressed up as clarity.
Great read, Philipp! “You are the niche” works great as a starting point, but not as a destination. Start with yourself, but don’t just stop there.
That said, it’s not about discarding your story, but detaching from the assumption that your experience is universal. So instead of rejecting “You are the niche,” maybe we reframe it as: “You’re close to the niche. Now test how close.”
And the 7-step process is well-structured and actionable framework to listen, ship, and see what actually sticks. Great work!
Yep, I totally agree. I don't want to rejecting the idea of “You are the niche." Just that we have to look at it with a more nuanced view. I tend to write a bit too much in absolute terms.