You've done everything they told you to do.
You've read the growth hacks, maybe even bought the courses. You've chased the tactics, posted on schedule, and tried to reverse-engineer the success of the big names.
And yet, you're here. Feeling like you're shouting into the void. Spending more time promoting than creating. Watching others post about their "wins" while a quiet voice in your head whispers, "Why isn't this working for me? Am I missing something?"
Let me be clear: You're not missing a tactic. You're not lazy, and you're not a fraud.
You're experiencing the predictable outcome of a broken system. The creator economy is filled with gurus selling shovels in a gold rush, creating an echo chamber that profits from your confusion and self-doubt. They sell you a map that leads back to buying another map.
I'm not here to give you another map to copy. I'm here to give you the tools to read your own map.
I believe the most powerful and sustainable businesses are built from the inside out, as an authentic expression of your soul.
SERAPEX is about building a business that doesn't just make a living, but makes your life feel meaningful. For that we use a simple model:
PSYCHOLOGY (The WHY): Uncovering your personal myth, your unique archetypal energies, and your true, unshakable purpose.
STRATEGY (The HOW): We then design a business model and a path forward that is a direct, congruent expression of your psychological core.
BRAND (The WHAT): Your brand becomes the natural, authentic radiance of this inner alignment, allowing you to connect deeply with the people you are meant to serve.
This is not about "faking it till you make it." It's about finding what is real within you and having the courage to build your life's work upon that rock.
The journey I guide is one of becoming what I call a Sovereign Creator. It consists of two parts:
The deep, internal work of understanding your purpose, your values, and your unique psychological makeup (your archetypes, your shadow, your authentic voice).
The practical, external work of translating that inner clarity into a sovereign business that serves a specific audience and creates a real impact.
I don't offer quick fixes. I will provide you with deep, practical frameworks to help you navigate the inner world of being a creator. I'm here to help you build your business from the inside out, so your work stops feeling like a struggle for validation and becomes a sustainable vehicle for your purpose.
Who am I?
I’m Philipp, I am not a business guru. I am a guide, an explorer of the inner and outer worlds. I spent almost 10 years building businesses, first stumbling through the tactical world of e-commerce, then helping others build brands in my studio. I saw the same pattern again and again: brilliant people trying to build a beautiful structure on a foundation of sand. They were missing the most crucial element: themselves.
My own journey, marked by a deep dive into psychology, systems thinking, and a relentless pursuit of alignment (sometimes to extremes), led me here. My work is not just my business. It is the fulfillment of a profound calling to help others navigate the same territory I have traveled.
My goal is to help you find your own purpose and build a life of authentic impact and deep fulfillment.
Subscribe to begin the work of excavation.
